It’s funny to go for buying some salad and see in front of you a catwalk!
This happened on April 18th , at the Mall “Le Betulle”, located in Solbiate Olona, a small center between Milan and Varese.
If you glance at the backstage you can see the girls dressed in white (and not only), and you suddenly understand it’s a bridal gowns’ parade!
The stylist is Michela Elite.
Michela Elite S.r.l. was born in january 1990, in Scafati (Sa), from the great sartorial experience of the stylist Michela Merolla.
The models they realize are classic and made with refined tissues. Organza, satin, silk and macramé are selectioned from French suppliers, to satisfy a clientele that pay more and more attention to quality and particulars. The production is exhaustively “MADE IN ITALY”, they own a showroom in via Montenapoleone and have partners also in USA, Russia and Japan.
Luckily I can reach the backstage after the show and I have the possibility to speak just for few minutes with the organizer of the event, Maria Gabriella.
She is the owner of “Matrimonio Sposa”, a company specialized in wedding planning.
- “Why did you choose to have a parade in a mall?”
- “We were looking for something particular, innovative… Did you expected to find a catwalk just right here? Our target was to surprise everyone”
- “What about the stylist just performed?”
- “She is Michela Elite, she produces fashion bridal clothes, exclusively “MADE IN ITALY” and have a showroom in Montenapoleone. She’s quite famous, sometimes also appears on “Vogue”!”
- “Does she serve only the Italinan market?”
- “Oh no, she is very internationalized! She has customers also in Asia!”
- “Do you think is this sector having some difficult with the great actual crisis?”
- “Oh no! I think that real professionals remain the same also in difficulty. We are talking about a luxury part of the market… People are not ready to renounce to the quality of the dress they will wear in the most important day of their life. Now I really have to go, we are late!”
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